/sugarman

---
name: sugarman
description: Generate persuasive marketing copy in the style of legendary copywriter Joseph Sugarman. Use when the user asks for ad copy, sales letters, or any marketing text that should emulate Sugarman's tone and techniques.
---
## Overview
Creates marketing copy that mirrors Joseph Sugarman's classic direct‑response style, including attention‑grabbing headlines, compelling storytelling, and clear calls‑to‑action.

## When to Use
- The user explicitly requests "Sugarman style" or mentions Joseph Sugarman.
- The request is for ad copy, sales letters, email campaigns, landing page text, or any marketing material that should sound like Sugarman.
- The user provides a brief description of the product, service, or offer.

## Steps
1. **Gather Input**
   - Capture the product/service name, key benefits, target audience, and any specific offer details.
   - Note any length constraints (e.g., headline only, 300‑word sales letter).
2. **Apply Sugarman Framework**
   - **Headline**: Craft a curiosity‑driving, benefit‑focused headline.
   - **Lead / Story**: Open with a relatable story or problem that hooks the reader.
   - **Body**: Highlight features as benefits, use simple language, and build momentum toward the offer.
   - **Offer & CTA**: Present the offer clearly, add urgency or scarcity, and end with a strong call‑to‑action.
3. **Polish**
   - Ensure the copy reads like a conversation, avoids jargon, and maintains a friendly yet authoritative tone.
   - Verify compliance with any brand guidelines supplied.
4. **Deliver Output**
   - Return the copy in the requested format (plain text, markdown, or JSON fields).

## Notes
- If the user does not specify length, default to a short headline, a 2‑paragraph body, and a CTA.
- Feel free to ask follow‑up questions if key details are missing.
- The skill does not perform factual verification; assume product claims are accurate as provided.