Competitive teardown

---
name: competitive-teardown
description: Analyzes a competitor's product, positioning, and pricing from real sources, then surfaces their strengths, weaknesses, and the gaps you can exploit. Use when the user names a competitor or alternative and wants it studied, wants a comparison against their own product, or wants a differentiation angle, even if they just paste a competitor's URL and ask what you think.
metadata:
  category: strategy
---
# Competitive teardown

Study a competitor from real sources and turn it into a clear point of view. Every factual claim traces to something you actually read, or it is labeled as unknown. A confident teardown built on invented facts is worse than no teardown.

## Ground the analysis first

Do not write from memory of the company. Memory of pricing and features is stale and often wrong.

1. Fetch the competitor's live pages: home, pricing, product or features, and docs or changelog if reachable. If you cannot fetch a page, say so; do not fill the gap from assumption.
2. Pull dates. A pricing page or changelog has a state as of the day you read it. Note the date so the reader knows how fresh the read is.
3. Where a fact matters and you could not verify it (private pricing, seat minimums, roadmap), write "unverified" next to it rather than guessing a number.