Marketing copy

Sharpen a headline, value prop, and CTA.

When agents use this

Writes and sharpens marketing copy (headlines, value propositions, feature lines, and calls to action) for a landing or product page, using a specificity method rather than hype. Use when the user wants a headline, wants to describe their product, or wants page copy made more compelling and conversion-focused, even if they just paste a rough draft and ask to make it better.

---
name: marketing-copy
description: Writes and sharpens marketing copy (headlines, value propositions, feature lines, and calls to action) for a landing or product page, using a specificity method rather than hype. Use when the user wants a headline, wants to describe their product, or wants page copy made more compelling and conversion-focused, even if they just paste a rough draft and ask to make it better.
metadata:
  category: marketing
---
# Marketing copy

Write copy that earns attention and drives one action. Anyone can produce fluent copy; the job here is to make it specific and true. Apply the tests below to every line, including your own drafts.

## Set the frame

Before writing, pin three things. If the user has not given them, ask:
1. Audience: who reads this, and what do they already believe about the problem.
2. The one action: the single thing this page should make them do.
3. The proof: the concrete outcome, number, or mechanism you can honestly stand behind.

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